Difference Between Parle- G and Parle- G Gold.

Studying and considering all the factors we can observe that, one need to pay INR 15 (150 %) more for Gold. Parle Products Pvt. Ltd., in order the target Standard customers & increase the awareness of Lip-leaking product they launched Gold. Increase in Price increased the value of Product. Thus this was a pre-planned psychology game in which a firm de-valued the regular biscuits by roasting it lesser than regular for 6-8 months prior, to the launch of Gold. Thus, motivating Upper-Middle class to try Parle- G Gold.

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