Studying and considering all the factors we can observe
that, one need to pay INR 15 (150 %) more for Gold. Parle Products Pvt. Ltd.,
in order the target Standard customers & increase the awareness of Lip-leaking
product they launched Gold. Increase in Price increased the value of Product.
Thus this was a pre-planned psychology game in which a firm de-valued the regular
biscuits by roasting it lesser than regular for 6-8 months prior, to the launch
of Gold. Thus, motivating Upper-Middle class to try Parle- G Gold.
Well we would be Happy to hear from you what's your understanding and comment on this. Do leave a comment below!
Happy Reading :)
